Realization of a native iOS app for an interactive and sensory test drive for the new Renault Twingo’s. In collaboration with Selected ADV, a slalom route with giant inflatable ninepins hooked up with wireless sensors was set up in the piazzas of major cities in central and southern Italy. An iPad on the dashboard allows the user to manage and monitor the test drive.
Each time a driver accidently bumps a ninepin he or she recieves both a visual warning (flashing siren) as well as a physical one (vibrating car seat). If a test drive is completed without any ninepins being knocked over, the driver can share his or her experience via Facebook, Twitter or Google+.