Virgin Active
Tira aria di festa
Virgin Active Rocks, the opening party for the new club in Nuovo Salario, Rome. Many months of preparation which saw the integration of social networks, free press, radio and word of mouth to help promote the event.
Extra info
Cosa c’è dietro la facciata di una festa ben riuscita?
What is it that makes party rock?
We started with the concept re-awaken your physique and invaded the streets of the Roman suburb of Nuovo Salario with flowers, gite a few smiles and plenty of curiosity. We kept it up with quizzes on the radio, spreading word of mouth on various social networks, even a few viral videos… and everything promised an event that wouldn’t dissapoint.
Within this atmosphere of curiosity months went by until the 9th of September when, under an end-of-summer sky and despite the threat of rain, we celebrated together with the curious people the arrival of Virgin Active’s of new club.
Watch the viral videos:
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