OmniAuto.it
A very bald driver
Loud, irreverent and incredibly fast; these are the ingredients of Matt Test, the brand new online video channel designed by Hangloose and broadcasting as of June 22nd on OmniAuto.it. A revolutionary new way of testing anything on 4 wheels (from the latest supercars to every day people-movers) both for the user-interface geared towards on-demand video content, to the man himself, Matt Davis, a very bald driver
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Extra info
Hangloose was responsible for the visual design of the independent video channel by OmniAuto.it including design concept, website layout and communication materials. A visual style composed of dark colours, evoking the feel of carbon steel, and strong contrasts.
The website presents a variety of options: after having chosen a specific car model, users can choose which aspect of the automobile to uncover including design, interior, technical specs and handling with each having its own video. In addition there is a scorecard where Matt rates the vehicle in his own inimitable style as well as a review that users can vote on and comment.