Take to the skies
in a class
of your own
How to promote the client's new long haul flights to various Australian cities from Venice (Italy) and at the same time help convey the experience of flying Qatar Airways.
A big appeal of Australia as a destination within the European market is its wide ranging landscapes and infinite horizons. Less appealing is the time needed to fly there! However onboard Qatar Airways’ state-of-the-art aircraft combined with its award winning service the long journey becomes a pleasure.
This was the message we wanted to convey and set about creating a one-of-kind immersive experience using the latest technologies in virtual reality. The idea is simple: Italy to Australia in an instant, onboard an aircraft so advanced that you feel as if your floating above the clouds, all while showcasing the best of the iconic landscapes the destination has to offer.
First we storyboarded the journey our intrepid traveller would undertake. We then created 3D rendered models of the various locations and developed a virtual flight utilizing the Unity platform. This "flight" could then be experienced in 360 degrees via an Oculus Rift headset.
The "flight" starts with takeoff from an airport runway at sunrise and disappears into the clouds before re-emerging over Australia. We then take in the sites of Dales Gorges, Uluru (Ayers Rock) and the Pinnacles of Namburg before arriving at sunset on the Great Barrier Reef and concluding with a night time flight over the waters of Sydney Harbour and it's world renowned Opera House.
In a section of the departures terminal in Venice Marco Polo International Airport a stand was set up and staffed by a hostess who invited passengers to enjoy the experience of a journey to the "land down under". During the "journey", an application records exactly what the user sees and creates a mashup of the 3D experience and photos taken by the hostess of their facial reactions. After "landing" the passenger can share her personal video on social media.
The stand within the terminal at Venice International Airport where Qatar Airways staff invited waiting passengers to experience a virtual flight to Australia. Once users had completed their "flight" they could then share via social media a video mashup of their experience.
- 1 week on site at Venice International Airport
- over 150 videos shared online
- over 200 passengers engaged
- over 1000 views of shared videos