February = Valentine’s Day, a celebration of love and affection.
And when March comes around, then what? Valentine’s Day II?
And so it went when Elisabetta Gravellino (sales director for Virgin Active Italy) called us and launched the million dollar question: what name would you give our March campaign… bear in mind that in February we focused on a Valentine’s Day heart.
An umbrella? You know… March in Rome and its four seasons in one day…
A flower? You know… Spring, the re-awakening of Mother Nature…
Yes that’s good… OK visual… but the name Alessandro… THE NAME!
Mmmmm… the name… mmmmmm… lets get Diggio and have a think…
March Attack?
Mah… cute (she always says that) but a bit banal.
Mmmmmm… let me have a think?
No straightaway!
Forward March?
You see, when you put your mind to it.
And so this month is crossed off our to-do-list.
Oh… another thing… for April? A whoopee cushion maybe?
Thanks Elisabetta
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