A lot of heart and soul went into the creative concept for Mag Developing Lab, a communications agency located in beautiful Sardinia. An idea which, thanks to the possibilities of Adobe Flash, has rendered a tangible interaction between the user and who holds the reins of the agency: Michela Graci, Company Director and Co-founder.
A film shooting and extensive postproduction lead to the creation of her own virtual avatar that moves and interacts within the website’s interface: users can see her cancelling out sections of the website or give an impatient sigh if they take to long to read a page. A human touch that gives an insight into the person behind the company.
Follow @studiohangloose on Twitter here