A nasty shock for the residents of the Roman suburb EUR Torrino on Monday morning.
To help promote pre-opening subscriptions for Virgin Active’s new fitness centre at Roma EUR, the young lads from Studio Hangloose had some fun attaching “wheel clamps” to the cars of the unfortunate drivers who happened to have parked in the area.
Have no fear, no one remained stuck! It was simply an invitation for people to “unblock their bodies” and join Virgin Active and get fit. Pure terror marketing based on the greatest ancestral fear of the Roman citizen: finding a parking spot.
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