The wedding of the year? On July 24 Virgin Active will marry a mysterious international brand.
The event will be publicized with a street marketing campaign designed by Hangloose.
3 boys and 3 girls dressed in Virgin colores will invade key locations in Rome and Ostia, encouraging people to partcipate in their ”wedding”. Those who allow themselves to be photographed are then given a printed invitation allowing them to view their videos and photos on the main social networks:
The first 300 participants who present themselves along with their invitation at 7pm in front of the Virgin Active Club in Rome Ostia (Parco del Canale dello Stagno – Via Mar dei Sargassi – 00122 Ostia Lido), will have the opportunity to attend this incredible event. In addition the very first participants will take part in an exclusive party to be held in a secret location.
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Ciao ragazzi! Io sono una delle tante facce che si sono riviste su facebook al virginday…siete stati grandi!!
siete grandi ragazzi!!!dal primo all’ultimo!!!ed anche i nuovi arrivi niente male!!!
mi raccomando continuate su questa strada!